The Paralympic Games have commenced. Its unique logo, known as the Agitos, meaning 'I move' in Latin, carries a distinct symbolism while sharing a connection with the idea of movement and unity. The logo emphasizes the dynamic spirit and resilience of Paralympic athletes.

The countdown for the LA 2028 Summer Olympic Games has begun. A series of vibrant and eclectic logo designs crafted by top creatives and iconic celebrities has been revealed. These logos celebrate the original talent from Team USA, each telling its own unique story that embodies LA's culturally diverse and creative spirit. The many designs mark an unprecedented approach, blending contemporary flair with the Olympics' traditional heritage.

In his posters celebrating Paris 2024, Ugo Gattoni vividly depicts the city with micro-stories centered around the iconic Eiffel Tower and Stade de France, symbolic landmarks in the French capital. The illustrations also represent several sports, including the four new modalities added to this edition of the games: breaking, sport climbing, skateboarding, and surfing. Using Art Deco influences as inspiration, the Olympic Poster and Paralympic Poster have been designed together for the first time.

Coca-Cola's new cans for the 2024 Paris Summer Olympic and Paralympic Games feature a design with two arms locked in an embrace, symbolizing hope and inclusivity. This innovative packaging aligns with Coke's branding strategy, suggesting a visually unified presence in Paris during the event. Critical to successful brand activations, these cans exemplify thoughtful design in sponsorships.

Developed by brand consultancy Wolff Olins, Decathlon's rebrand aims to transform the sports giant into a "future-fit" sports brand. As part of the new positioning, the company now focuses on a sense of play and enjoyment through sports. This rebrand retains the interconnected 'C' and 'A' but introduces a darker blue and a new brand icon. The Decathlon Sans typeface has also changed with looser kerning, making it more legible than before.

Nike developed a versatile typeface for Olympic team kits that is legible across various sports clothing and appealing to fans. The variable font can adapt to different products with unique letter designs. This approach ensures functionality and style coherence across multiple platforms.